Work at PrepLadder (by Unacademy)
At PrepLadder, I have been actively involved in writing website copy, UI/UX copy, SEO-optimized blogs for NEET-PG / FMGE / NEET-SS categories, ad copies for Google Ads and Facebook Ads, email marketing copies, video scripts for product promotion and scripts for influencer marketing.
Wins:
- Received ‘Employee of the quarter’ commendation.
- Generated high-performing push notifications that achieved an all-time high of 16.92% CTR for Super Streak campaign.
- Boosted email marketing copies with eye-catching subject lines that achieved 40.1% open rate (all-time high).
- Revamped website copy to boost organic traffic resulting in 354.82% increase in unique pageviews and 13.12% decrease in bounce rate in one year.
- Updated search ad copies to make them more action-oriented and increased CTR from 1.2% to 3.2% in last 3 months.
- Wrote crisp, engaging and converting video scripts for ads that improved the conversion rate from 5% to 7% in 3 months.
- Attained social media growth for PrepLadder’s Instagram handles from 228k to 230k and 11.4k to 12k in 2 months.
- Developed content for Quora reaching up to 4 lakh views and boosted top-of-mind recall for PrepLadder’s brand.
Website copy
Conceptualised the website copy for NEET-PG, FMGE, NEET-SS and ENT Residency landing pages. Here, the aim was to create targeted copy that resonates with the students preparing for these exams.
Google Search Ads
Push notifications
A few snapshots of some of the most high-performing push notifications I wrote for the brand. I have included the data alongside the screenshots so that you can judge my work for yourself.
Emails
Below you will find some of my best performing emails with eye-catching subject lines that boosted open rates to an all-time high. Let’s have a look!
GATE category creatives
I wrote ad copies for the GATE category at PrepLadder before it was shut down in 2022. Here are few of the best creatives:
Video ads
Static and text ads are not the only ones that I have worked on. I took charge of video ads from script to final creation. These ads are short and to-the-point which helped increase the Click Through Rate (CTR) and bring down the Cost Per Acquisition (CPA) for the company.
Please click on the links given below to browse the ads:
